With Love. For the people.
A rare and fascinating tale that began when Sumba’s ancestors, the ‘Marapu,’ landed on its secluded beach centuries ago.
Beliefs about their powers vary, but the Marapu spirit has remained a benevolent force on the island, protecting the way of life and attracting custodians whom honor and carry forth the heritage and stories of the Sumbanese people, past and present.
The same beach attracted Claude and Petra Graves in 1988, in search of the perfect wave. From this adventure emerged a vision to create a resort that would preserve and share the breathtaking beauty of Sumba with those who would truly appreciate it. The beach of Nihiwatu, meaning “mortar stone,” was named by early settlers for its isolated rock formation along the tide. The Graves aptly called the resort Nihiwatu for its surrounding legacy.
By 2012, stories of the unregulated freedom and beauty of NIHI reached renowned brand-building American entrepreneur Christopher Burch, who was told Claude was looking for help to expand the resort. Burch called on a friend from New York’s The Carlyle Hotel—South African-born hotelier James McBride, who was President of YTL Hotels in Singapore at the time—to visit Sumba.
Later that year, Burch’s trip with his three sons proved to be a milestone, as he acquired NIHI in partnership with McBride. The acquisition enabled substantial investment with the single priority to evolve NIHI into one of the best resorts in the world, an example of a sustainable operation in harmony with the environment and the Sumbanese people. Travel + Leisure readers globally have voted NIHI as the number one hotel in the world, in all categories, for 2016 & 2017 World’s Best Awards.
Chris Burch
OWNER
Chris Burch, founder and owner of Burch Creative Capital, has been an entrepreneur and active investor across a wide range of industries for forty years. Not only is he an extraordinary business man and creative mind, he is also the driving force of philanthropy where NIHI® is located, funding all operation costs, and giving back to the people of Sumba Island.
Chris Burch
OWNER
Chris Burch, founder and owner of Burch Creative Capital, has been an entrepreneur and active investor across a wide range of industries for forty years. Not only is he an extraordinary business man and creative mind, he is also the driving force of philanthropy where NIHI® is located, funding all operation costs, and giving back to the people of Sumba Island.
Where rugged luxury meets unregulated freedom, Burch Creative Capital invests in the human experience for travelers and locals alike. This naturally led to the establishment of The Sumba Foundation. A foundation committed to providing humanitarian aid, clean water, and creating educational programs, for the local community of Sumba, Indonesia.
“Chris’ kindness and care has touched the hearts of thousands of children and families in the constant quest for eradicating malnutrition for children, malaria by 90 %, and providing water wells to villages amongst many others. During the virus he supported the well being of thousands of people with his huge heart and exceptional generosity.” – James McBride, Partner & CEO, NIHI®.
James McBride
CO-FOUNDER & CEO
A global hotelier who has been at the helm of some of the world’s leading hotels during his thirty-five-year career. Known for his limitless creativity, clever marketing techniques, and exceptional hotel experiences, he has raised the bar in the hospitality industry.
James McBride
CO-FOUNDER & CEO
A global hotelier who has been at the helm of some of the world’s leading hotels during his thirty-five-year career. Known for his limitless creativity, clever marketing techniques, and exceptional hotel experiences, he has raised the bar in the hospitality industry.
James McBride started his journey at The Ritz-Carlton Hotel Company, where he remained for fourteen years. He then spent a further nine years leading preeminent properties, before transitioning to hotel entrepreneur when he partnered with long-time friend and investor Christopher Burch on the acquisition of Nihiwatu, a coveted surf destination in Indonesia at the time.
For the past twelve years, James has not only ensured that NIHI® Sumba has consistently received top industry awards like Best Hotel in the World by Travel & Leisure for two consecutive years and x place on the inaugural World’s 50 Best Hotels list, he is enthusiastically working on the expansion of the brand to realize further opportunities grounded in NIHI®’s doctrine, Edge Of Wildness™, including two new properties, in Costa Rica and Rote Island, Indonesia.
Press & Awards
Across the last 20 years, NIHI Sumba stands alone as the only hotel to be crowned Travel + Leisure’s World’s Best Hotel in two consecutive years. In 2024, we were named Indonesia’s Best Hotel by Condé Nast Traveler and ranked #10 by The World’s 50 Best Hotels. In 2025, we proudly won the inaugural Forbes Travel Edge List, embodying the Edge of Wildness.
Nihigram
No notifications. No playlists. No endless scrolling.
Just birds singing, waves rolling onto the shore, and the kind of silence that reminds you what peace actually sounds like.
As the sky melts into brilliant shades of gold, amber, and fire, there’s no better place to be than on horseback along the shores of Nihiwatu Beach as the sun slips below the horizon. This is NIHI Sumba.
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#nihigram by @lucaspinhel
Venture beyond @nihi to one of Sumba’s most beautiful coastlines.
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Head out onto the open water to the best fishing spots and cast your line before continuing onwards to Konda where you’ll be welcomed by @kondamaloba.
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Unwind between an oceanfront pool and Sumba’s turquoise waters while your freshly caught fish is prepared over an open fire before being served for lunch.
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If you’re feeling like you need some more adventure, take to the water on jet ski and feel the wind in your hair as you explore the natural beauty of the bay.
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This is an experience shaped and refined by the wild beauty of Sumba.
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#nihigram by @gedewahyuu_
No trending music. This is what magic really sounds like: waves rolling onto the shores of Nihiwatu Beach, horses cooling off in the salty waters, and the wild spirit of NIHI Sumba.
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#nihigram by @evelien_louise
Front-row seats to one of NIHI’s most iconic morning rituals.
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Grab breakfast with a friend as horses wander freely along the shoreline, with the Indian Ocean stretching beyond. 🤍
Hidden within the raw terrain of the island are little known gems waiting to be discovered. Embark on an adventure with @nihi by exploring the natural environment of Sumba. You’ll set off in an open aired vehicle and drive through the landscapes with a sense of excitement at what you may encounter. A trek to the Blue Waterfall is one such adventure that you’ll long remember for years to come and live with the memory of being left in awe at the wonder of nature.
No trending audio. Just NIHI, exactly as it sounds.
Some places don’t need a soundtrack to be unforgettable. Here, it’s the waves, the horses running along the beach, and the quiet moments in between that tell the story. 🤍
As the sun slips below the horizon, summer nights at NIHI take on a magic of their own. Romance in the air, stars overhead, and the feeling of being forever wild.
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#nihigram by @lucaspinhel @laylafoz
A new chapter begins on the shores of Nihiwatu as @nihi’s new Riding & Racquet Club meets the Edge of Wildness.
A private members’ club aesthetic, translated onto the sand, with an international tennis court and a terrace overlooking the ocean for sunset drinks. This is where the romance of great polo clubs meets the raw, elemental beauty of Sumba.
The Riding & Racquet Club is unlike anywhere else. A concept that could only exist at NIHI.
As the tide recedes along Nihiwatu Beach, local people, young and old, come together to venture onto the exposed reef, gathering sea grapes and seafood from the rock pools.
Timed by the rhythm of the ocean and shaped by generations of knowledge, it’s a simple yet enduring part of life in Sumba.
At @NIHI, these authentic moments offer a glimpse into the island’s way of life.
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#nihigram by @tarashupe
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