{"id":1475,"date":"2025-10-28T16:47:28","date_gmt":"2025-10-28T08:47:28","guid":{"rendered":"https:\/\/nihi.com\/sumba\/?page_id=1475"},"modified":"2026-03-05T17:46:48","modified_gmt":"2026-03-05T09:46:48","slug":"about-nihi-sumba","status":"publish","type":"page","link":"https:\/\/nihi.com\/sumba\/about-nihi-sumba\/","title":{"rendered":"About NIHI Sumba"},"content":{"rendered":"<h2>With Love. For the people.<\/h2>\n<p class=\"fs-2\">A\u00a0rare and fascinating tale that began when Sumba\u2019s ancestors, the \u2018Marapu,\u2019 landed on its secluded beach centuries ago.<\/p>\n<p>Beliefs about their powers vary, but the Marapu spirit has remained a benevolent force on the island, protecting the way of life and attracting custodians whom honor and carry forth the heritage and stories of the Sumbanese people, past and present.<!--more--><\/p>\n<p>The same beach attracted Claude and Petra Graves in 1988, in search of the perfect wave. From this adventure emerged a vision to create a resort that would preserve and share the breathtaking beauty of Sumba with those who would truly appreciate it. The beach of Nihiwatu, meaning \u201cmortar stone,\u201d was named by early settlers for its isolated rock formation along the tide. The Graves aptly called the resort Nihiwatu for its surrounding legacy.<\/p>\n<p>By 2012, stories of the unregulated freedom and beauty of NIHI reached renowned brand-building American entrepreneur Christopher Burch, who was told Claude was looking for help to expand the resort. Burch called on a friend from New York\u2019s The Carlyle Hotel\u2014South African-born hotelier James McBride, who was President of YTL Hotels in Singapore at the time\u2014to visit Sumba.<\/p>\n<p>Later that year, Burch\u2019s trip with his three sons proved to be a milestone, as he acquired NIHI in partnership with McBride. The acquisition enabled substantial investment with the single priority to evolve NIHI into one of the best resorts in the world, an example of a sustainable operation in harmony with the environment and the Sumbanese people. Travel + Leisure readers globally have voted NIHI as the number one hotel in the world, in all categories, for\u00a0<a href=\"https:\/\/nihi.com\/sumba\/press-awards\/\">2016 &amp; 2017 World\u2019s Best Awards<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Love. For the people. A\u00a0rare and fascinating tale that began when Sumba\u2019s ancestors, the \u2018Marapu,\u2019 landed on its secluded beach centuries ago. Beliefs about their powers vary, but the Marapu spirit has remained a benevolent force on the island, protecting the way of life and attracting custodians whom honor and carry forth the heritage [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1480,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template_about.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1475","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Journey Behind NIHI Sumba \u2013 The World\u2019s 50 Best Hotels<\/title>\n<meta name=\"description\" content=\"Explore the story of NIHI Sumba, celebrated for its pioneering hospitality and renowned for offering the world\u2019s finest luxury experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nihi.com\/sumba\/about-nihi-sumba\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Journey Behind NIHI Sumba \u2013 The World\u2019s 50 Best Hotels\" \/>\n<meta property=\"og:description\" content=\"Explore the story of NIHI Sumba, celebrated for its pioneering hospitality and renowned for offering the world\u2019s finest luxury experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nihi.com\/sumba\/about-nihi-sumba\/\" \/>\n<meta property=\"og:site_name\" content=\"NIHI Sumba\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T09:46:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nihi.com\/sumba\/wp-content\/uploads\/sites\/2\/2025\/10\/Chris-Burch-Family.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"969\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nihi.com\\\/sumba\\\/about-nihi-sumba\\\/\",\"url\":\"https:\\\/\\\/nihi.com\\\/sumba\\\/about-nihi-sumba\\\/\",\"name\":\"The Journey Behind NIHI Sumba \u2013 The World\u2019s 50 Best Hotels\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nihi.com\\\/sumba\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nihi.com\\\/sumba\\\/about-nihi-sumba\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nihi.com\\\/sumba\\\/about-nihi-sumba\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nihi.com\\\/sumba\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/10\\\/Chris-Burch-Family.jpg\",\"datePublished\":\"2025-10-28T08:47:28+00:00\",\"dateModified\":\"2026-03-05T09:46:48+00:00\",\"description\":\"Explore the story of NIHI Sumba, celebrated for its pioneering hospitality and renowned for offering the world\u2019s finest luxury experiences.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nihi.com\\\/sumba\\\/about-nihi-sumba\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nihi.com\\\/sumba\\\/about-nihi-sumba\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nihi.com\\\/sumba\\\/about-nihi-sumba\\\/#primaryimage\",\"url\":\"https:\\\/\\\/nihi.com\\\/sumba\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/10\\\/Chris-Burch-Family.jpg\",\"contentUrl\":\"https:\\\/\\\/nihi.com\\\/sumba\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/10\\\/Chris-Burch-Family.jpg\",\"width\":1800,\"height\":969,\"caption\":\"Christopher Burch with his three sons in a black and white portrait, capturing a pivotal family moment that marked the beginning of NIHI\u2019s transformation on Sumba Island.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nihi.com\\\/sumba\\\/about-nihi-sumba\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nihi.com\\\/sumba\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About NIHI Sumba\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nihi.com\\\/sumba\\\/#website\",\"url\":\"https:\\\/\\\/nihi.com\\\/sumba\\\/\",\"name\":\"NIHI Sumba\",\"description\":\"Luxury Hotel with Horses in Indonesia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nihi.com\\\/sumba\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Journey Behind NIHI Sumba \u2013 The World\u2019s 50 Best Hotels","description":"Explore the story of NIHI Sumba, celebrated for its pioneering hospitality and renowned for offering the world\u2019s finest luxury experiences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nihi.com\/sumba\/about-nihi-sumba\/","og_locale":"en_US","og_type":"article","og_title":"The Journey Behind NIHI Sumba \u2013 The World\u2019s 50 Best Hotels","og_description":"Explore the story of NIHI Sumba, celebrated for its pioneering hospitality and renowned for offering the world\u2019s finest luxury experiences.","og_url":"https:\/\/nihi.com\/sumba\/about-nihi-sumba\/","og_site_name":"NIHI Sumba","article_modified_time":"2026-03-05T09:46:48+00:00","og_image":[{"width":1800,"height":969,"url":"https:\/\/nihi.com\/sumba\/wp-content\/uploads\/sites\/2\/2025\/10\/Chris-Burch-Family.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/nihi.com\/sumba\/about-nihi-sumba\/","url":"https:\/\/nihi.com\/sumba\/about-nihi-sumba\/","name":"The Journey Behind NIHI Sumba \u2013 The World\u2019s 50 Best Hotels","isPartOf":{"@id":"https:\/\/nihi.com\/sumba\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nihi.com\/sumba\/about-nihi-sumba\/#primaryimage"},"image":{"@id":"https:\/\/nihi.com\/sumba\/about-nihi-sumba\/#primaryimage"},"thumbnailUrl":"https:\/\/nihi.com\/sumba\/wp-content\/uploads\/sites\/2\/2025\/10\/Chris-Burch-Family.jpg","datePublished":"2025-10-28T08:47:28+00:00","dateModified":"2026-03-05T09:46:48+00:00","description":"Explore the story of NIHI Sumba, celebrated for its pioneering hospitality and renowned for offering the world\u2019s finest luxury experiences.","breadcrumb":{"@id":"https:\/\/nihi.com\/sumba\/about-nihi-sumba\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nihi.com\/sumba\/about-nihi-sumba\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nihi.com\/sumba\/about-nihi-sumba\/#primaryimage","url":"https:\/\/nihi.com\/sumba\/wp-content\/uploads\/sites\/2\/2025\/10\/Chris-Burch-Family.jpg","contentUrl":"https:\/\/nihi.com\/sumba\/wp-content\/uploads\/sites\/2\/2025\/10\/Chris-Burch-Family.jpg","width":1800,"height":969,"caption":"Christopher Burch with his three sons in a black and white portrait, capturing a pivotal family moment that marked the beginning of NIHI\u2019s transformation on Sumba Island."},{"@type":"BreadcrumbList","@id":"https:\/\/nihi.com\/sumba\/about-nihi-sumba\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nihi.com\/sumba\/"},{"@type":"ListItem","position":2,"name":"About NIHI Sumba"}]},{"@type":"WebSite","@id":"https:\/\/nihi.com\/sumba\/#website","url":"https:\/\/nihi.com\/sumba\/","name":"NIHI Sumba","description":"Luxury Hotel with Horses in Indonesia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nihi.com\/sumba\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/nihi.com\/sumba\/wp-json\/wp\/v2\/pages\/1475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nihi.com\/sumba\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nihi.com\/sumba\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nihi.com\/sumba\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nihi.com\/sumba\/wp-json\/wp\/v2\/comments?post=1475"}],"version-history":[{"count":8,"href":"https:\/\/nihi.com\/sumba\/wp-json\/wp\/v2\/pages\/1475\/revisions"}],"predecessor-version":[{"id":2226,"href":"https:\/\/nihi.com\/sumba\/wp-json\/wp\/v2\/pages\/1475\/revisions\/2226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nihi.com\/sumba\/wp-json\/wp\/v2\/media\/1480"}],"wp:attachment":[{"href":"https:\/\/nihi.com\/sumba\/wp-json\/wp\/v2\/media?parent=1475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}