This is not an escape from the everyday life …
It is the return to a life well lived.
A rare tale began many years ago when the ‘Marapu’, Sumba’s ancestors, landed on its secluded beach. Since then, the same beach has attracted surf lovers from around the world in search of the perfect wave. Soon NIHI® emerged as a collective vision to preserve the purity and the magnificence of Sumba. Ten years into our journey, NIHI® is a collection of off-script experiences with purpose, in destinations at the Edge of Wildness™ – earning The World’s Best Resort accolade two years in a row and on the inaugural World’s 50 Best Hotels list.
A Brand to Watch
I’ve long been a fan of Chris Burch and James McBride as they’ve built NIHI, a discerning hotel on Sumba in Indonesia. It is the spiritual heir of what Adrian Zecha first created with AMAN, while also being completely fresh and new. And now the brand is slowly and thoughtfully growing with locations coming in Santo Tomas, Costa Rica, as well as Rote Island, Indonesia. Watch this one closely, as these two don’t miss.
– THE BIGGEST INNOVATORS IN TRAVEL AND HOSPITALITY – SKIFT –



Nihigram
A short excursion from NIHI Sumba leads you to Coconut Cove, a quiet stretch of palm trees overlooking calm turquoise waters. The perfect setting for a gentle introduction to surfing, followed by slow moments by the sea and pizza fresh from the stone oven.

The perfect spot to watch a sunset you’ll never forget, where the evenings feel a little wilder.
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#nihigram by @lin_suree

Venture along 2.5km of white sand on a morning beach ride, where the day begins with horses, ocean air, and an endless stretch of shoreline. With the sound of hooves meeting the rhythm of the waves, the ride follows the coast as the morning light rises over the palms.

Because dreams were never meant to live on paper.
They were meant to be lived.
Wake up to horses grazing, rolling green hills, and endless views of the Indian Ocean.
This is NIHI. Life on the Edge of Wildness.

Start your morning with a game of padel in paradise, where the ocean breeze lifts your spirit and the sound of waves sets the rhythm. At @nihi, play becomes poetry, moments of laughter, movement, and connection woven together on the Edge of Wildness. Here, padel is not just a game, but a love story shared with nature, family, and friends.

Under the New Moon at @nihi, we gather in a calm, sacred setting where the mind softens and the body unwinds. Listen to the gentle rhythm of waves rolling onto Nihiwatu Beach, while our horses wander quietly along the shoreline. Take a moment to set intentions for the cycle ahead, and create space for what’s ready to come.

Raw beauty, untamed adventure, and moments that stay with you forever. Welcome to @nihi. A place that stays with you long after you’ve left. Experience the magic in the spaces between nature and luxury. A retreat from the modern world out on the Edge of Wildness.

There’s a magic that lives on the edge of the wildness. At @nihi, it’s in the sea breeze on your skin, the endless pull of the horizon, and the thunder of horses running free along the shore. NIHI Sumba isn’t just a place, it’s a feeling of deep calm, connection, and escape.
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#nihigram by @tomkellyslack

Today was Pasola Gaura in Sumba. Once a year, the island’s ancient traditions come vividly to life as villages gather for Pasola, one of Sumba’s most powerful and sacred rituals. From @nihi, guests have the rare opportunity to witness this extraordinary cultural event.
Riders charge across the field on horseback, hurling wooden spears in a dramatic contest between rival villages. The spectacle is intense, fast paced, and deeply symbolic.
For the Sumbanese, Pasola is far more than competition. It is believed that when blood touches the earth during the battle, it blesses the land and ensures a prosperous rice harvest for the season ahead.
A tradition centuries old, Pasola remains one of the most extraordinary cultural experiences in Indonesia.

Ocean views from another perspective bring a serene sense of majesty to the Edge of Wildness. Waves roll onto the shore, smoothing the sand as @nihi’s herd of horses meander gracefully against a backdrop of swaying palms. These are the picturesque moments in Sumba that leave you mesmerized by its untouched beauty.
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#nihigram by @gedewahyuu_

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