With Love. For the people.
A rare and fascinating tale that began when Sumba’s ancestors, the ‘Marapu,’ landed on its secluded beach centuries ago.
Beliefs about their powers vary, but the Marapu spirit has remained a benevolent force on the island, protecting the way of life and attracting custodians whom honor and carry forth the heritage and stories of the Sumbanese people, past and present.
The same beach attracted Claude and Petra Graves in 1988, in search of the perfect wave. From this adventure emerged a vision to create a resort that would preserve and share the breathtaking beauty of Sumba with those who would truly appreciate it. The beach of Nihiwatu, meaning “mortar stone,” was named by early settlers for its isolated rock formation along the tide. The Graves aptly called the resort Nihiwatu for its surrounding legacy.
By 2012, stories of the unregulated freedom and beauty of NIHI reached renowned brand-building American entrepreneur Christopher Burch, who was told Claude was looking for help to expand the resort. Burch called on a friend from New York’s The Carlyle Hotel—South African-born hotelier James McBride, who was President of YTL Hotels in Singapore at the time—to visit Sumba.
Later that year, Burch’s trip with his three sons proved to be a milestone, as he acquired NIHI in partnership with McBride. The acquisition enabled substantial investment with the single priority to evolve NIHI into one of the best resorts in the world, an example of a sustainable operation in harmony with the environment and the Sumbanese people. Travel + Leisure readers globally have voted NIHI as the number one hotel in the world, in all categories, for 2016 & 2017 World’s Best Awards.
Chris Burch
OWNER
Chris Burch, founder and owner of Burch Creative Capital, has been an entrepreneur and active investor across a wide range of industries for forty years. Not only is he an extraordinary business man and creative mind, he is also the driving force of philanthropy where NIHI® is located, funding all operation costs, and giving back to the people of Sumba Island.
Chris Burch
OWNER
Chris Burch, founder and owner of Burch Creative Capital, has been an entrepreneur and active investor across a wide range of industries for forty years. Not only is he an extraordinary business man and creative mind, he is also the driving force of philanthropy where NIHI® is located, funding all operation costs, and giving back to the people of Sumba Island.
Where rugged luxury meets unregulated freedom, Burch Creative Capital invests in the human experience for travelers and locals alike. This naturally led to the establishment of The Sumba Foundation. A foundation committed to providing humanitarian aid, clean water, and creating educational programs, for the local community of Sumba, Indonesia.
“Chris’ kindness and care has touched the hearts of thousands of children and families in the constant quest for eradicating malnutrition for children, malaria by 90 %, and providing water wells to villages amongst many others. During the virus he supported the well being of thousands of people with his huge heart and exceptional generosity.” – James McBride, Partner & CEO, NIHI®.
James McBride
CO-FOUNDER & CEO
A global hotelier who has been at the helm of some of the world’s leading hotels during his thirty-five-year career. Known for his limitless creativity, clever marketing techniques, and exceptional hotel experiences, he has raised the bar in the hospitality industry.
James McBride
CO-FOUNDER & CEO
A global hotelier who has been at the helm of some of the world’s leading hotels during his thirty-five-year career. Known for his limitless creativity, clever marketing techniques, and exceptional hotel experiences, he has raised the bar in the hospitality industry.
James McBride started his journey at The Ritz-Carlton Hotel Company, where he remained for fourteen years. He then spent a further nine years leading preeminent properties, before transitioning to hotel entrepreneur when he partnered with long-time friend and investor Christopher Burch on the acquisition of Nihiwatu, a coveted surf destination in Indonesia at the time.
For the past twelve years, James has not only ensured that NIHI® Sumba has consistently received top industry awards like Best Hotel in the World by Travel & Leisure for two consecutive years and x place on the inaugural World’s 50 Best Hotels list, he is enthusiastically working on the expansion of the brand to realize further opportunities grounded in NIHI®’s doctrine, Edge Of Wildness™, including two new properties, in Costa Rica and Rote Island, Indonesia.
Press & Awards
Across the last 20 years, NIHI Sumba stands alone as the only hotel to be crowned Travel + Leisure’s World’s Best Hotel in two consecutive years. In 2024, we were named Indonesia’s Best Hotel by Condé Nast Traveler and ranked #10 by The World’s 50 Best Hotels. In 2025, we proudly won the inaugural Forbes Travel Edge List, embodying the Edge of Wildness.
Nihigram
The magic of Nihiwatu Beach lies in the local life that unfolds before your eyes. A meeting place for hundreds of villagers, the beach is a source of food, a place to fish in the morning and hunt for squid at sunset, to wash ponies in the ocean, walk buffalo along the shore and race horses with friends.
Raw and unfiltered. It is simply life in Sumba, natural and shaped by traditions that have lived on here for generations.
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#nihigram @alifeiimagined @tarashupe @lina_jyoga
Not just an ordinary hotel.
Wake to uninterrupted ocean views from your bed, where morning light dances across the water, mist rises from the hills, and Nihiwatu’s white-sand beach awaits below. Discover an island shaped by deep-rooted culture, soulful traditions and the warmth of its people.
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#nihigram by @lucaspinhel
A wellness experience unlike any other awaits at Nihioka Spa.
Five kilometres from the resort, the journey begins on foot, horseback, or by safari Jeep through traditional villages and rolling hills. Your first glimpse awaits at the Nipi Lima Wishing Hand, where NIHI Spa appears between the rice fields and the ocean below.
Set across 100 acres of Nihioka, this is wellness shaped by nature. Design your own experience with open-air treatments that unfold over hours, carried by ocean breezes and skilled hands.
Equine massage, reiki, hidden coves, and even a private villa stay are all part of the magic awaiting you at NIHI Spa Safari.
Sunset scenes at NIHI Sumba. Local boys bathing their horses in the ocean, surfers catching the last waves of the day, palm trees silhouetted against the sky and the water glistening in the golden light. The soul of the island, at its most beautiful.
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#nihigram by @scottybauer_
If heaven was a place on earth, it might look a little like NIHI.
There is something endlessly beautiful about watching horses roam free, running the shoreline and swimming in the ocean, life as it was intended. These majestic creatures are woven deeply into the culture of Sumba, companions to its people and part of the very soul of the island.
Enjoy the quiet life at NIHI Sumba.
Peaceful mornings, the sounds of nature, space to slow down and disconnect.
This is the magic of NIHI, the soul of the island felt in every breeze, every wave and every still moment. A place where the wild beauty of Sumba seems to soften time itself.
Reformer Pilates with @wearetpp comes to NIHI Sumba until 20 October.
Known for expert coaching and a highly personalised approach to Pilates, The Pilates Project brings private Reformer sessions to The Edge of Wildness™️.
Combining strength, stability, mobility and control, each session is tailored to the individual, overlooking the Indian Ocean as Sumba’s horses wander along the shoreline below.
Expert-led Reformer Pilates in a setting unlike any other.
Our 2027 Healing with Horses Retreats with Candice Webster are now open for bookings, and places are filling quickly.
Following the extraordinary energy of our retreat in June, we return with two intimate five-day experiences, bringing together the wild beauty of Sumba, our Sandalwood horses and Candice’s intuitive approach to equine healing.
1–6 June 2027
8–13 June 2027
Each retreat is an invitation to slow down, reconnect and experience the profound relationship between horses, nature and self.
Spaces are limited, with availability already filling fast.
Full details and enquiries are available via the retreat page, linked in our bio.
Reformer Pilates has arrived at @nihi, as part of a very special new partnership.
Move to the sound of the ocean, right on the beach, as NIHI’s horses wander past.
Possibly the best view you’ll ever have from a reformer.
Set on the remote Indonesian island of Sumba, just one hour flight from Bali, @nihi is where the simple, raw, unfiltered beauty of island life unfolds.
Rooted in tradition, rich in culture, and surrounded by untamed natural beauty, this is the essence of NIHI.
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#nihigram by @lina_jyoga
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