With Love. For the people.
A rare and fascinating tale that began when Sumba’s ancestors, the ‘Marapu,’ landed on its secluded beach centuries ago.
Beliefs about their powers vary, but the Marapu spirit has remained a benevolent force on the island, protecting the way of life and attracting custodians whom honor and carry forth the heritage and stories of the Sumbanese people, past and present.
The same beach attracted Claude and Petra Graves in 1988, in search of the perfect wave. From this adventure emerged a vision to create a resort that would preserve and share the breathtaking beauty of Sumba with those who would truly appreciate it. The beach of Nihiwatu, meaning “mortar stone,” was named by early settlers for its isolated rock formation along the tide. The Graves aptly called the resort Nihiwatu for its surrounding legacy.
By 2012, stories of the unregulated freedom and beauty of NIHI reached renowned brand-building American entrepreneur Christopher Burch, who was told Claude was looking for help to expand the resort. Burch called on a friend from New York’s The Carlyle Hotel—South African-born hotelier James McBride, who was President of YTL Hotels in Singapore at the time—to visit Sumba.
Later that year, Burch’s trip with his three sons proved to be a milestone, as he acquired NIHI in partnership with McBride. The acquisition enabled substantial investment with the single priority to evolve NIHI into one of the best resorts in the world, an example of a sustainable operation in harmony with the environment and the Sumbanese people. Travel + Leisure readers globally have voted NIHI as the number one hotel in the world, in all categories, for 2016 & 2017 World’s Best Awards.
Chris Burch
OWNER
Chris Burch, founder and owner of Burch Creative Capital, has been an entrepreneur and active investor across a wide range of industries for forty years. Not only is he an extraordinary business man and creative mind, he is also the driving force of philanthropy where NIHI® is located, funding all operation costs, and giving back to the people of Sumba Island.
Chris Burch
OWNER
Chris Burch, founder and owner of Burch Creative Capital, has been an entrepreneur and active investor across a wide range of industries for forty years. Not only is he an extraordinary business man and creative mind, he is also the driving force of philanthropy where NIHI® is located, funding all operation costs, and giving back to the people of Sumba Island.
Where rugged luxury meets unregulated freedom, Burch Creative Capital invests in the human experience for travelers and locals alike. This naturally led to the establishment of The Sumba Foundation. A foundation committed to providing humanitarian aid, clean water, and creating educational programs, for the local community of Sumba, Indonesia.
“Chris’ kindness and care has touched the hearts of thousands of children and families in the constant quest for eradicating malnutrition for children, malaria by 90 %, and providing water wells to villages amongst many others. During the virus he supported the well being of thousands of people with his huge heart and exceptional generosity.” – James McBride, Partner & CEO, NIHI®.
James McBride
CO-FOUNDER & CEO
A global hotelier who has been at the helm of some of the world’s leading hotels during his thirty-five-year career. Known for his limitless creativity, clever marketing techniques, and exceptional hotel experiences, he has raised the bar in the hospitality industry.
James McBride
CO-FOUNDER & CEO
A global hotelier who has been at the helm of some of the world’s leading hotels during his thirty-five-year career. Known for his limitless creativity, clever marketing techniques, and exceptional hotel experiences, he has raised the bar in the hospitality industry.
James McBride started his journey at The Ritz-Carlton Hotel Company, where he remained for fourteen years. He then spent a further nine years leading preeminent properties, before transitioning to hotel entrepreneur when he partnered with long-time friend and investor Christopher Burch on the acquisition of Nihiwatu, a coveted surf destination in Indonesia at the time.
For the past twelve years, James has not only ensured that NIHI® Sumba has consistently received top industry awards like Best Hotel in the World by Travel & Leisure for two consecutive years and x place on the inaugural World’s 50 Best Hotels list, he is enthusiastically working on the expansion of the brand to realize further opportunities grounded in NIHI®’s doctrine, Edge Of Wildness™, including two new properties, in Costa Rica and Rote Island, Indonesia.
Press & Awards
Across the last 20 years, NIHI Sumba stands alone as the only hotel to be crowned Travel + Leisure’s World’s Best Hotel in two consecutive years. In 2024, we were named Indonesia’s Best Hotel by Condé Nast Traveler and ranked #10 by The World’s 50 Best Hotels. In 2025, we proudly won the inaugural Forbes Travel Edge List, embodying the Edge of Wildness.
Nihigram
Discover polo, the NIHI way. For a limited time, join Sebastian, a professional Argentinian polo player and coach, for an introduction to the game.
Whether you’re trying polo for the first time or looking to refine your swing, balance and horsemanship, Sebastian will guide you with the ocean as your backdrop.
Weight restrictions apply.
Some mornings feel as though they belong to another world.
Move with @nihi and @wearetpp to the sound of the ocean, looking out over Nihiwatu Beach as NIHI’s horses gallop along the shore.
Reformer Pilates, in a setting almost too beautiful to be real.
Today, we bid a heartfelt farewell to one of our original Sumba sea horses, Hanna.
Hanna was our very first healing horse, the one who showed us the way. She spent her days at Nihioka Spa Safari, living peacefully beneath the palm trees and grazing on the hillside.
Through her gentle nature and intuitive energy, she brought comfort, connection and healing to so many. She touched the lives of everyone who had the joy of meeting her. Today, her herd honoured her in the water with a final farewell.
Her spirit will forever run free along the shores of Nihiwatu Beach. Thank you, Hanna, for the healing, love and cherished memories. You will always be a treasured part of the NIHI herd.
Start your day with a friendly game of tennis at NIHI’s new Ride & Racquet Club. Listen to the sound of the ocean as you play, while horses wander freely past the court, a morning that could only happen at NIHI Sumba.
We are deeply honoured to share that NIHI Sumba has been awarded the prestigious Michelin Three Keys for the second year in a row, recognising NIHI as an extraordinary trip of a lifetime stay, the ultimate in comfort, service, style, and elegance.
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We are proud to be one of only three hotels in Indonesia to receive this prestigious accolade.
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Our heartfelt thanks to our incredible team for their dedication, passion, and spirit.
No, this is not AI. This is NIHI.
Here, horses are at the heart of the culture, carrying generations of tradition, ceremony and an enduring sense of freedom.
Across the island, local Sumbanese people bring their horses to the sea to bathe and swim. At NIHI, our horses also enter the ocean daily, swimming or simply standing in the shallows as the cool water washes over them.
One of the comments we receive most often is that these scenes must be AI. But no, everything you see on this page is real, authentic and unmistakably Sumba.
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Arrive at NIHI by helicopter, just 17 minutes from Tambolaka Airport. Take in the beauty of Sumba from the air and see the island from an entirely new perspective. Soar above rugged coastlines, rolling savannahs and untouched landscapes on the way to NIHI.
To explore even further, private helicopter tours and picnics in some of the island’s most remote and beautiful locations can also be arranged on request.
A very special night for NIHI.
We are incredibly proud to celebrate two incredible honours at The World’s 50 Best Hotels 2026.
James McBride @bapakjames has been named the 2026 SevenRooms Icon Award winner, recognising more than three decades spent reimagining hospitality and shaping NIHI into what it is today.
And NIHI Sumba has been named No. 35 in The World’s 50 Best Hotels 2026, once again standing among the very best hotels in the world.
A huge thank you to our incredible team in Sumba, our community, and everyone who has visited, supported and been part of NIHI’s story over the years.
Reformer Pilates has arrived at @nihi with The Pilates Project.
Move to the sound of the ocean, overlooking Nihiwatu Beach as NIHI’s horses gallop along the shore. A morning that feels almost too magical to be real.
Probably the most beautiful place in the world for Reformer Pilates.
At NIHI’s Ride & Racquet Club, it’s not uncommon to see a few familiar faces wandering past the tennis court as they make their way to the stables. Just another morning at NIHI.
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#nihigram by @alifeiimagined
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