With Love. For the people.
A rare and fascinating tale that began when Sumba’s ancestors, the ‘Marapu,’ landed on its secluded beach centuries ago.
Beliefs about their powers vary, but the Marapu spirit has remained a benevolent force on the island, protecting the way of life and attracting custodians whom honor and carry forth the heritage and stories of the Sumbanese people, past and present.
The same beach attracted Claude and Petra Graves in 1988, in search of the perfect wave. From this adventure emerged a vision to create a resort that would preserve and share the breathtaking beauty of Sumba with those who would truly appreciate it. The beach of Nihiwatu, meaning “mortar stone,” was named by early settlers for its isolated rock formation along the tide. The Graves aptly called the resort Nihiwatu for its surrounding legacy.
By 2012, stories of the unregulated freedom and beauty of NIHI reached renowned brand-building American entrepreneur Christopher Burch, who was told Claude was looking for help to expand the resort. Burch called on a friend from New York’s The Carlyle Hotel—South African-born hotelier James McBride, who was President of YTL Hotels in Singapore at the time—to visit Sumba.
Later that year, Burch’s trip with his three sons proved to be a milestone, as he acquired NIHI in partnership with McBride. The acquisition enabled substantial investment with the single priority to evolve NIHI into one of the best resorts in the world, an example of a sustainable operation in harmony with the environment and the Sumbanese people. Travel + Leisure readers globally have voted NIHI as the number one hotel in the world, in all categories, for 2016 & 2017 World’s Best Awards.
Chris Burch
OWNER
Chris Burch, founder and owner of Burch Creative Capital, has been an entrepreneur and active investor across a wide range of industries for forty years. Not only is he an extraordinary business man and creative mind, he is also the driving force of philanthropy where NIHI® is located, funding all operation costs, and giving back to the people of Sumba Island.
Chris Burch
OWNER
Chris Burch, founder and owner of Burch Creative Capital, has been an entrepreneur and active investor across a wide range of industries for forty years. Not only is he an extraordinary business man and creative mind, he is also the driving force of philanthropy where NIHI® is located, funding all operation costs, and giving back to the people of Sumba Island.
Where rugged luxury meets unregulated freedom, Burch Creative Capital invests in the human experience for travelers and locals alike. This naturally led to the establishment of The Sumba Foundation. A foundation committed to providing humanitarian aid, clean water, and creating educational programs, for the local community of Sumba, Indonesia.
“Chris’ kindness and care has touched the hearts of thousands of children and families in the constant quest for eradicating malnutrition for children, malaria by 90 %, and providing water wells to villages amongst many others. During the virus he supported the well being of thousands of people with his huge heart and exceptional generosity.” – James McBride, Partner & CEO, NIHI®.
James McBride
CO-FOUNDER & CEO
A global hotelier who has been at the helm of some of the world’s leading hotels during his thirty-five-year career. Known for his limitless creativity, clever marketing techniques, and exceptional hotel experiences, he has raised the bar in the hospitality industry.
James McBride
CO-FOUNDER & CEO
A global hotelier who has been at the helm of some of the world’s leading hotels during his thirty-five-year career. Known for his limitless creativity, clever marketing techniques, and exceptional hotel experiences, he has raised the bar in the hospitality industry.
James McBride started his journey at The Ritz-Carlton Hotel Company, where he remained for fourteen years. He then spent a further nine years leading preeminent properties, before transitioning to hotel entrepreneur when he partnered with long-time friend and investor Christopher Burch on the acquisition of Nihiwatu, a coveted surf destination in Indonesia at the time.
For the past twelve years, James has not only ensured that NIHI® Sumba has consistently received top industry awards like Best Hotel in the World by Travel & Leisure for two consecutive years and x place on the inaugural World’s 50 Best Hotels list, he is enthusiastically working on the expansion of the brand to realize further opportunities grounded in NIHI®’s doctrine, Edge Of Wildness™, including two new properties, in Costa Rica and Rote Island, Indonesia.
Press & Awards
Across the last 20 years, NIHI Sumba stands alone as the only hotel to be crowned Travel + Leisure’s World’s Best Hotel in two consecutive years. In 2024, we were named Indonesia’s Best Hotel by Condé Nast Traveler and ranked #10 by The World’s 50 Best Hotels. In 2025, we proudly won the inaugural Forbes Travel Edge List, embodying the Edge of Wildness.
Nihigram
When the early morning mist still sits over Nihiwatu Beach and you wake up to breakfast overlooking wild horses living free along the shore. There’s nowhere else on earth quite like this. @nihi is less a destination and more a dream you never want to leave.
As the sun rises, Sumba and a daily life that harks back to a bygone era awakens. The island of Sumba is one that is raw in its beauty and rich with culture. @nihi takes you beyond the resort and into the culture of Sumba where you can feel the true soul of the island.
.
#nihigram by @gedewahyuu_
Morning begins with the ocean stretched out before you. Set in an elevated position within the heart of @nihi, Wulla Marapu offers an expansive view of the full curve of Nihiwatu Beach. Designed for relaxed family living, Wulla Marapu is a three-bedroom villa that brings together Sumbanese heritage, tranquil open-air spaces, and the natural beauty of Sumba.
From 1–14 June, we welcome visiting practitioner Carol Sharpe, NIHI’s renowned Horse Whisperer.
Lie in the quiet presence of our horses as Carol guides a deeply restorative Reiki experience. Through gentle energy work and the horses’ calm, heart-centred presence, stress softens and you are gently returned to the present moment, where healing begins.
Set beneath swaying palms at NIHI Spa, and accompanied by the soothing rhythm of the ocean, this unique Equine Wellness experience invites guests to slow down, reconnect, and experience the profound sense of peace that can arise in the presence of horses.
Raw beauty, untamed adventure, and moments that stay with you forever. Welcome to @nihi. A place that stays with you long after you’ve left. Experience the magic in the spaces between nature and luxury. A retreat from the modern world out on the Edge of Wildness. Remote by nature, refined by design.
Experience the place where Sumba’s raw beauty meets soulful renewal. Welcome to Nihioka, home of NIHI Spa.
The journey is part of the magic. Ride on horseback along the coast, travel by jeep through rolling hills, or trek at sunrise past rice fields and villages before arriving at this secluded sanctuary by the sea.
Beneath swaying palms and to the rhythm of the Indian Ocean, discover treatments designed to restore balance to body and spirit. Among Nihioka’s most unique offerings is its Equine Wellness experience, where retired horses guide guests through moments of connection, calm, and healing.
From equine reiki and yoga to the signature horse massage, guests are invited to experience the gentle presence of these remarkable animals in a way found nowhere else. Whether enjoying a Spa Safari, spending a day immersed in wellness, or simply lying in stillness among the horses, every moment is designed to reconnect you with nature and yourself.
Be wild. Be free. Be well.
.
#nihigram by @catalinavonbonin @jonaways
As the sun sets over @nihi, guests gather on Nihiwatu Beach to witness Mini Pasola, a captivating celebration of Sumba’s rich heritage where young riders from neighboring villages race horses across the white sand in a spirited display of skill, tradition, and community.
More than just a spectacle, this immersive event also supports the @sumbafoundation, with proceeds helping provide vital school supplies for local children.
For those visiting outside of Pasola season, Mini Pasolas offer a meaningful glimpse into this sacred ritual, traditionally held during February and March.
.
#nihigram by @catalinavonbonin @jonaways
Perched above the wild beauty of Nihiwatu, @nihi’s Putri Hillrise Villa looks out across endless ocean views, rolling coastline, and glowing sunsets. This two-bedroom sanctuary was designed for slowing down, switching off, and disappearing into nature. Drift between quiet mornings by the pool and evenings where the sky melts into the sea.
When the day begins with breakfast overlooking the ocean as wild horses wander along Nihiwatu Beach, all while you sip your morning coffee. You can feel the world slow down. There’s no rush here, only time to listen to the soothing rhythm of the waves, to watch the horses wade into the water, and to wander barefoot down the path until you’re standing among the herd. It’s moments like this when you know you’re not somewhere ordinary. You’re at @nihi.
.
#nihigram by @mathilde_capp
Experience the powerful blend of energy healing and nature with a reiki session at NIHI Spa. Surrounded by the gentle presence of our Sumba horses, you’ll be guided by our expert healer, Lina, through a deeply restorative equine reiki experience designed to bring balance, clarity, and connection.
Follow us on Instagram @nihi
Contact Us
WhatsApp
Getting Here
Share
