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Edge of Growth

This is not an escape from the everyday life …
It is the return to a life well lived.

A rare tale began many years ago when the ‘Marapu’, Sumba’s ancestors, landed on its secluded beach. Since then, the same beach has attracted surf lovers from around the world in search of the perfect wave. Soon NIHI® emerged as a collective vision to preserve the purity and the magnificence of Sumba. Ten years into our journey, NIHI® is a collection of off-script experiences with purpose, in destinations at the Edge of Wildness™ – earning The World’s Best Resort accolade two years in a row and on the inaugural World’s 50 Best Hotels list.

NIHI® successfully differentiates itself from its competitive set by marrying local culture and philanthropic efforts into its ethos.

We began the expansion by carefully selecting unique sites for new management contracts and developments at the epicenter of dynamic markets. These sites will incorporate the successes and lessons learned from NIHI® Sumba. More importantly they will be infused with NIHI®‘s unique DNA, created by Chris Burch and James McBride, that has propelled NIHI Sumba to attract the recognition and visitor reviews it has achieved in recent years.

A Brand to Watch

I’ve long been a fan of Chris Burch and James McBride as they’ve built NIHI, a discerning hotel on Sumba in Indonesia. It is the spiritual heir of what Adrian Zecha first created with AMAN, while also being completely fresh and new. And now the brand is slowly and thoughtfully growing with locations coming in Santo Tomas, Costa Rica, as well as Rote Island, Indonesia. Watch this one closely, as these two don’t miss.

– THE BIGGEST INNOVATORS IN TRAVEL AND HOSPITALITY – SKIFT –

Authentic Local Integration

Celebrating culture, community, and nature in every development.

Young Sumbanese horse rider in traditional attire during Pasola demonstration at NIHI Sumba, Indonesia.

Elevated Brand Legacy

Redefining luxury through NIHI’s award-winning edge of wildness.

Guest relaxing at the Nio Beach Pool at NIHI Sumba, enjoying a tropical cocktail with panoramic ocean views.

Sustainable Future Vision

Building with purpose to preserve environments for generations ahead.

Turtles Release

Get in touch

For more information, please contact

Dan Miller
COO NIHI Hotels

E. [email protected]
W. +1 646 752 2278

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Nihigram

From chasing waves to an unforgettable set on the sand at The Boathouse, @ziggyalberts kicks off the very first Sunset Session at @nihi.

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From chasing waves to an unforgettable set on the sand at The Boathouse, @ziggyalberts kicks off the very first Sunset Session at @nihi.

Morning swims at Putri Hillrise makes the world you know feel far away. A villa set high above @nihi that offers sweeping views of the Edge of Wildness and a true sense of escape.

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Open post by nihi with ID 18321166549252942
Morning swims at Putri Hillrise makes the world you know feel far away. A villa set high above @nihi that offers sweeping views of the Edge of Wildness and a true sense of escape.

Last chance to win a stay at NIHI Sumba!

It’s the final few days before our competition for a 3-night stay on the Edge of Wildness ends. To celebrate the Year of the Fire Horse, one lucky follower will stay where horses roam and the days feel untamed. To have the chance to experience the magic of NIHI Sumba, all you have to do is:
* Follow @nihi
* Share this post to your story
Competition closes 30th April, 2026. Full T&C available in our link in BIO.

The Edge of Wildness is closer than you think!
.
#nihigram @alifeiimagined

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Open post by nihi with ID 18461362435111093
Last chance to win a stay at NIHI Sumba!It’s the final few days before our competition for a 3-night stay on the Edge of Wildness ends. To celebrate the Year of the Fire Horse, one lucky follower will stay where horses roam and the days feel untamed. To have the chance to experience the magic of NIHI Sumba, all you have to do is:* Follow @nihi* Share this post to your storyCompetition closes 30th April, 2026. Full T&C available in our link in BIO.The Edge of Wildness is closer than you think!.#nihigram @alifeiimagined

Raw beauty, untamed adventure, and moments that stay with you forever. Welcome to @nihi. A place that stays with you long after you’ve left. Experience the magic in the spaces between nature and luxury. A retreat from the modern world out on the Edge of Wildness.

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Open post by nihi with ID 17858157597635525
Raw beauty, untamed adventure, and moments that stay with you forever. Welcome to @nihi. A place that stays with you long after you’ve left. Experience the magic in the spaces between nature and luxury. A retreat from the modern world out on the Edge of Wildness.

Wake up to the wonder of untamed nature as first light filters through the palms and the mist rises.

@nihi is where breakfast is served slowly and enjoyed with the sight of horses to admire and the background sound of waves rolling in. Spend your days with quiet swims by the ocean or in the comfort of your own private haven. The Edge of Wildness awaits to be discovered.

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Open post by nihi with ID 18119361259572880
Wake up to the wonder of untamed nature as first light filters through the palms and the mist rises.@nihi is where breakfast is served slowly and enjoyed with the sight of horses to admire and the background sound of waves rolling in. Spend your days with quiet swims by the ocean or in the comfort of your own private haven. The Edge of Wildness awaits to be discovered.

Experience Sumba’s ancient ways on Nihiwatu’s shoreline right in front of @nihi. On Mini Pasola nights by NIHI Sumba, you get an introduction to Sumba’s rich culture. Young riders from the nearby traditional villages pit their skills against one another by racing along the pristine white sand. A friendly and competitive race that guests can watch and cheer for. Proceeds go to the @sumbafoundation to help fund equipment the kids from the nearby villages may need for schooling.

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Experience Sumba’s ancient ways on Nihiwatu’s shoreline right in front of @nihi. On Mini Pasola nights by NIHI Sumba, you get an introduction to Sumba’s rich culture. Young riders from the nearby traditional villages pit their skills against one another by racing along the pristine white sand. A friendly and competitive race that guests can watch and cheer for. Proceeds go to the @sumbafoundation to help fund equipment the kids from the nearby villages may need for schooling.

As light hits the rolling waves, magic stirs to life. At @nihi, the wonder of untamed nature is all around you waiting for you to discover its charm. Welcome to the Edge of Wildness.

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Open post by nihi with ID 17875239306577012
As light hits the rolling waves, magic stirs to life. At @nihi, the wonder of untamed nature is all around you waiting for you to discover its charm. Welcome to the Edge of Wildness.

Dive straight into sunset as the sky melts into the horizon. Perched above the ocean and tucked among the trees, Mamole Tree House is a place to slow down, let go, and take in the wild beauty.

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Dive straight into sunset as the sky melts into the horizon. Perched above the ocean and tucked among the trees, Mamole Tree House is a place to slow down, let go, and take in the wild beauty.

No AI. No filters. No added sound. Just pure, raw, beautiful moments, straight off the phone.
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This is how your day starts at NIHI.

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Open post by nihi with ID 18086664959251391
No AI. No filters. No added sound. Just pure, raw, beautiful moments, straight off the phone..This is how your day starts at NIHI.

This is not AI. This is NIHI.
.
On the island of Sumba, horses are part of everyday life. Woven through generations in tradition, ceremony, and culture. Symbols of freedom, strength, and spirit.

Each day across the island of Sumba, locals bring their horses to the shoreline, where they wade into the sea to bathe and swim in the saltwater. A ritual as old as the island itself.

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Open post by nihi with ID 18579993985035635
This is not AI. This is NIHI..On the island of Sumba, horses are part of everyday life. Woven through generations in tradition, ceremony, and culture. Symbols of freedom, strength, and spirit.Each day across the island of Sumba, locals bring their horses to the shoreline, where they wade into the sea to bathe and swim in the saltwater. A ritual as old as the island itself.

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